First, congratulations on using YouTube videos as part of your content marketing strategy. It is a smart decision. You don’t want your video content to disappear.
43% of respondents want more video content from marketers. (HubSpot 2016)
You may not have given enough thought to your video creation process if you don’t see an increase in engagement or views of your videos.
Quality matters. You are probably tired of hearing this. This is something I can’t stress enough.
To increase the visibility of your YouTube videos, you must improve your ranking. This will allow people to find your videos and have the opportunity to enjoy them.
While YouTube’s ranking doesn’t depend on the quality of a video, it does have a lot to do with its weight.
YouTube SEO cannot make a video shine if it is not good.
Let’s suppose your video ranks highly in search results. People click on it. However, the video’s quality is not great and users click back after only a few seconds.
This behavior will not only prevent you from turning viewers into customers but also hurt your rank.
The Audience Retention is a key factor in YouTube’s ranking.
Your videos will rank higher if they are viewed more often. YouTube wants users to stay on YouTube as long as possible. If you can keep your audience engaged and on YouTube, you will be rewarded.
YouTube’s Creators Academy states that “Your goal should be to maintain audience retention as close as possible to 100% (because this means viewers are viewing all of your videos). Videos with a high level of audience retention and long watch times have the potential to appear more often in Search and Suggested places on YouTube.
I hope you are now convinced that engaging content is essential to keep your audience’s attention until the end.
High-quality audio and visuals are key to retention. Bad sound and images will make it difficult for people to stay on your site long enough to learn from you.
Make sure viewers are aware of what they will learn in the beginning. Around 20% of viewers will leave the video after 10 seconds if they don’t feel the video is giving them the information they need. Be sure to let viewers know what they’ll learn at the beginning.
Introduction – It’s easy for viewers to lose interest in the first 10 seconds. Your introduction should be engaging and grab viewers’ attention, so they stay for the entire content.
Avoid rambling – It’s tempting to ramble, especially at the beginning. This can lead to long introductions that are filled with irrelevant information and put people to sleep. Keep your introduction short and to the point. Get right down to the main content.
Write scripts for your videos. You should plan your videos in advance and write them. You’ll be able to stay on topic and only cover the most important points of the topic.
You can predict the questions of your audience – This is a way to get viewers’ attention and to stimulate their curiosity. Let’s suppose you give a tutorial about how to be more productive. At some point, you mention the Pomodoro technique. You could say something like, “You probably wonder what the Pomodoro method is.” The viewers will be interested in the video and continue to watch it.
You must put thought into your video creation. It won’t suffice to just have content. Super Youtube Views Provider SEO can be as extensive as you want for your videos. Your videos will not rank if the content is poor.
If you have quality content and perform some SEO video optimization, you will rank YouTube videos on page one.
These insights are my hope. You can find more information about YouTube video ranking at the link below.