The traditional marketing model was to get as numerous eyeballs in your product or service’s message as possible and hope that the percentage of customers purchase. Yellow pages, radio advertising, direct mail, television commercials, magazine ads, etc.. are examples of these traditional advertising methods. These conventional kinds of marketing are no longer effective as numerous consumers are becoming blind to the ‘one way’ messaging. The message has been overdone and people no longer trust advertisers. A recent survey found that only 14% of individuals trust ads while 76% of individuals trust consumer recommendations. Accordingly, more marketers began seeking alternative ways for connecting with potential consumers.
Marketing on the Internet was originally made popular by utilizing Websites and optimizing those sites through Search Engine Optimization (SEO) techniques. While still a worthwhile strategy, SEO has been updated by Web 2.0 strategies, such as social networking marketing. Social networking marketing is when companies utilize Web 2.0 platforms, such as blogs, social networking sites (like Facebook, Google+, Foursquare, Twitter, & YouTube) and other emerging online marketing tools. The advantage of web 2.0 platforms versus traditional method of advertising, and even traditional website marketing, is so it involves ‘two-way communication’, where users are empowered to generate content and businesses are incentivized to communicate using their customers.
The occasions of broadcasting your product or services message out to the masses and longing for a reply are gone. People don’t want to buy from nameless, faceless companies. Not merely are consumers watching the ‘man behind the curtain’, but additionally they need to know what others say about your product or service. A recent study figured 80% of US Internet using moms were influenced by word-of-mouth from friends and family when coming up with a purchase decision. No other media platform enables small businesses to benefit from consumer word of mouth advertising like social networking marketing.
Benefits Of Social Media Marketing
Increased New Customer Acquisitions – The main advantage of social networking marketing is that you will have the opportunity for connecting with networks of potential customers that you would otherwise struggle to run into utilizing other traditional marketing techniques and even SEO.
Word of Mouth Marketing- Word of mouth marketing happens to be the absolute most influential way to generate sales. With social networking marketing عمل سيرفر بيع متابعين, you are able to create raving fans who will voluntarily promote your product and services for their networks of friends. Needless to say, if your product or service is poor, you could suffer the reverse advantages of this.
Brand Awareness – Branding your business using social networking marketing is a lot simpler, faster, and less expensive to accomplish than the original advertising medium or even website marketing.
Customer Retention – Web 2.0 platforms are an ideal places to speak with your customers about services, special promotions, or merely to educate them in your business. Through consistent, FREE communication, you are able to keep your company before your customer’s eyeballs that may consequently cause repeat business and referrals. Remember, the important thing to this kind of communication is to be content rich; don’t use these avenues to pitch your product or service.
Rapid Results – The effective and successful implementation of a cultural media marketing plan will generate almost immediate results for the business. This increase may be quantified through increased site traffic, increased lead acquisition, and ultimately increased sales. Unlike radio or TV ads, where your customers disappear after the ads set off air, these web 2.0 platform benefits will continue long-term so long as the communication and updating of your social networking presence is maintained.
Why Aren’t More Businesses Utilizing Social Media Marketing?
To be honest, most businesses don’t learn how to create or implement this kind of strategy. What options to small company owners have when seeking to create & implement a cultural media marketing plan:
Hire an employee- while leveraging enough time, experience, and services of others is really a smart way to do business, often this strategy fails. Why? Ultimately, it is as much as the small business owner to create the plan and manage the employee. However, most business owners don’t understand web 2.0 enough to make a plan and haven’t a hint how to manage the employee. Plus, paying a worker increases your labor costs, your payroll taxes, your benefit, etc…
Outsource- outsourcing is really a better alternative to hiring a worker as you won’t need to hire, train, manage, and pay a worker to execute these functions. However, there’s a price for these benefits. Outsourcing these services can be quite expensive. I’ve known social networking companies to charge over $1,000 to make a Facebook Fan Page. This task takes, at most of the, 20 minutes to set up. Again, the issue revolves around education. If you know how social networking marketing works, you then shouldn’t hire or outsource the tasks unless you’re ready to overpay.
Take action yourself- The fact is learning the fundamentals of social networking, creating an idea, and implementing the plan is really a task that every business owner is capable of performing. Choosing the best training programs that will highlight step-by-step how to create and manage web 2.0 platforms is paramount as is utilizing software that may permit you to manage all your accounts from one easy location. With a little bit of an investment in education, you can make your very own web 2.0 marketing plan. With a little bit of research, you will find an all-in-one do-it-yourself social networking dashboard that may permit you to perform your online 2.0 marketing within just 10 minutes a day.