Recently Google replaced Google Places with Google+ Local. Among the goals Google had for making the switch was to provide a platform where Google users can impact search results through their online reviews. Reviews are gaining importance in how search engines locate you. Through Penguin, Panda, and Venus, Google has put the neighborhood into Local search. Among the main goals of the February updates was to greatly help searchers with “more locally relevant predictions.” Among the criteria Google now considers in Search may be the interaction between an individual and the business. Online reviews appear to be one of the main components in the algorithm. This makes it important that your business has a lot of reviews on a lot of sites.
Reviews are becoming more crucial that you the internet user, as well. Reviews on sites such as for instance Google+ Local, Yelp.com and Citysearch have grown to be buy google reviews increasingly significant. People trust reviews. A Nielsen study released in 2009 underscored this. It found that 70% of respondents considered online reviews helpful and trustworthy. Only recommendations by friends ranked higher in the survey.
So now the question is, where do you receive reviewed? You will find 1000s of places online where someone could review your business. Here really are a few factors to think about those are best:
Syndication- Some reviews are syndicated across the web. Sites that get syndicated often include Citysearch, Insider Pages and Yahoo Local
Easy reviewing – Sites where many people curently have login ID’s are good places to look for. People are often discouraged to examine a website if they’ve to produce a user name and password. When they curently have a login and password, that annoying step is unnecessary. The three sites in the list above are good candidates, along with Google Maps.
Vertical Sites – Vertical sites are focused on a particular industry. They are generally more trusted by search engines, and could be a good source of traffic. Some industries supported by virtual sites include travel (Trip Advisor), restaurants (Open Table), and medical care (HealthGrades). Obviously you can find others. You can run your own personal search to get them.
You will find other factors to consider. Depending on your location and the demographics of your customer base, particular sites may become more useful. Some sites are very popular using elements of the country. Some local newspapers may have thriving sites where they’re located, but have little impact elsewhere. Some sites attract different users. For instance, Angie’s list generally seems to urban reviewers who are involved concerning the validity of reviews posted on the sites they visit. It is a good practice to encourage reviews in a number of sources, as it’s hard to know which sites will be most used or trusted in the future.
One more thing to take into account is that a few of your customers happen to be adept at reviewing local businesses. Encourage these users to make use of their favorite review sites. Customers who are already acquainted with a website and have a login ID are more likely to complete a review. Also, some sites have developed trust systems. They allocate more authority to reviewers who use the site regularly. Your business can benefit from an assessment form certainly one of a sites trusted reviewers.
How do you get customers to provide an assessment? Well…
1. Ask them for one. When someone tells you that you did a great job, thank them for it. Let them know how much you appreciate their business. Then ask nicely if they would mind writing an online review.
2. If you have a Facebook page, ask your fans to examine your business.
3. Send a note to your email mailing list.
4. Ask them in a follow-up email. Sending thank you emails is a good practice to have anyway. Including a request for online reviews in a thank you email is a good way to fully capture an assessment while your great service remains fresh in your customers’mind. Make it possible for them by including links to popular review sites that your customer may have a login for already.
5. Provide an incentive. Supplying a small token of thanks and entering online reviewers in raffles are two ways to provide incentives. This is frowned upon by some sites, Yelp for starters, but aren’t by others. Yelp is a favorite site that’s difficult to manage.
Even though the temptation is always to ask only the happiest customers, it is a best practice to ask all your customers for reviews. You’ll get more reviews, that will be what you’re after. The positive reviews will drown out the negative ones. Most sites will let a small business owner respond to a poor review, in order to demonstrate your customer service credentials that way. Finally, there’s less authenticity to sites which have just 5 star reviews. There is a temptation to publish fake positive reviews for the business. Many sites have determined approaches to detect a phony review. In fact, Yelp will significantly punish a small business they suspect of doing this. Besides the questionable ethics, it is not just a good practice to fake your reviews. Many review readers can sniff out something that’s not authentic.
Beware that there are filthy businesses that may purposely post an unflattering review on your own business. They will then call you and claim they’ve an established method to eliminate the bad review. They’ll go to back their claim by saying you won’t have to pay until the review is removed. Remember this. Alone who are able to remove an unflattering review is usually the one who posted it. So when they successfully removed it, well, you receive the picture. Successful business folks have better things to do than post damaging, phony reviews on their competitors. It is a practice you ought not consider.
Customer reviews are becoming more prevalent than ever. As they become connected to social media accounts, people will dsicover reviews published by their friends and contacts. The effectiveness of online reviews will become a lot more influential. This is the idea behind Google+ Local. Be ready for today by consistently requesting reviews now.