Have you ever looked at YouTube like a social networking website? No? You’re not by yourself! Many businesses do not see YouTube like a way to connect with and attract potential clients, but that is where you could gain an advantage by developing a profile and implementing an effective SEO strategy.
Keyword Rich Video Descriptions
Your video descriptions are divided into 2 sections – the 27 character enticing line, and then a bulk text, which becomes visible after clicking “More Info” ;.When it comes to SEO, adding a clickable link in the initial 27 characters can be highly beneficial. It is also important to include relevant SEO keywords in all your video descriptions.
SEO Link Usage
It is essential to include links in your YouTube profile page and in your video “view pages”, as this is wonderful for SEO along with attracting potential customers to other regions of your business. These links should take users to your other social networking profiles, your blog and your main company website. On your own YouTube profile page, links can be within the SEO of one’s “About Me” section or on customized tabs and banners.
Keyword Rich Video Titles
In regards to SEO in naming any videos you have uploaded to your YouTube profile page, it is essential to make use of relevant keywords in the title YouTube SEO It’s also wise to try and include the word “video”, as that is great for SEO as it pertains to specific searches.
Keyword Rich Video Transcripts
As videos are still invisible to locate engine spiders (thanks to YouTube converting all video files to Flash, helping to make SEO a nightmare), video transcripts are a good way of increasing the visibility of one’s videos. Post a keyword rich transcript in your video description, underneath the 27-character mark, to enhance your SEO.
Keyword Rich Tags
YouTube offers the ability to include tags for all your videos you upload and, once and for all SEO, this is actually the perfect place to include some relevant keywords. There is a limit on the quantity of tags you are allowed per video, so choose only probably the most appropriate or better ranking keywords.
You ought to always allow comments and embedding for your YouTube videos, as this can help to boost link popularity (which all of us know is ideal for SEO). It is essential to monitor for rude comments and spam, but encouraging audience participation can be quite a smart way to boost brand visibility.
What plenty of people do not realize is that YouTube is the second largest search engine, behind Google, so having a profile and implementing an effective SEO strategy is really important nowadays so you can get your organization noticed. Your good page rankings on YouTube will correlate to the search engines, pushing the need for effective SEO even further.