Once you run a company that is visited by customers who have come for you within their car there are approaches to earn more income from them, and indeed accumulate new customers, by letting them charge their electric vehicles on your site for free.
Electric vehicles and hybrids only account for a tiny percentage of vehicles on the roads today but the number will increase considerably over the following few years as the federal government aims to ban the sale of new petrol and diesel vehicles by 2040. Some MP’s already are saying that that is too much time to attend, and the date must be brought forward to 2030. Whatever happens as regards that, the federal government is encouraging people to invest in electric vehicles by offering grants for the installing of EV charging points in your home and in the workplace.
The Office for Low Emission Vehicles is offering what is called the OLEV Grant, specially named the Electric Vehicle Homecharge Scheme (EVHS), which can be 500 towards the price of a receiving point. Additionally, in Scotland you can get up to further 300 from the Energy Savings Trust Scotland. So an average electric car charging points installation costing 999 could be obtained for 199, saving 800. Once you run a company, you can obtain grants of around 10,000 towards the price of installing charging points.
Once you start to take into account this from the point of view of a company, there are approaches to generate income from it autonomous semi truck. How many individuals drive to the supermarket to do their weekly shopping? Many, wouldn’t you say? And in the event that you run a store and install plenty of charging points which customers can use to charge their car for free, as opposed to investing in the electricity by charging in the home, where are they likely to do their weekly shopping?
Bearing in your mind that at the moment you can get large grants for installing EV charging points included with the truth that more and more customers are going to be using them, offering free charging will encourage new customers to come calmly to your store as opposed to another.
Then there’s another factor. Think about those drivers who live in flats or in terraced houses in streets where there are no front gardens? They have to park in the street, and you can’t run electric cables over the pavement. There is talk of installing charging points in lamp-posts and there are actually a couple of hundred installed in one or two boroughs, but this would have to be rolled on a huge scale.
Needless to say, in the event that you are going to offer free charging you have to pay for the electricity, and this will depend on the energy rating of the charger and the amount of time taken to charge. If a 7kWh top up charger is useful for an hour this can give a typical vehicle yet another 25 miles and cost the business enterprise 0.84p at a rate of 12p per kWh. With a 50kWh fast charger exactly the same car would add 175 miles in an hour and cost 6.00.
Needless to say, nobody says that you have to supply free charging, although that is one way of doing it. You may offer charging at a nominal rate to cover the price of the electricity. This way, other compared to the installation cost, there are no ongoing costs, and yet you still keep the customer on your premises for exactly the same period of time. This is quite ideal for businesses whose customers need or desire to charge their vehicle and are willing to pay something for the service.
Needless to say, there’s another model that you could utilize and that is one where you make a profit on the charging. You will attract less customers in this manner, if your customers have limited choice about where they can charge then they will still tend to go to your business.
There is even another possibility and that is that some installers and providers of chargers may offer to install totally free and operate the chargers on a profit-making basis.
Certainly, it will be many years before many people are driving electric vehicles, but now could be the time to consider how you can benefit.