It’s no real surprise that social networking has turned into a powerful marketing strategy of its own. Entities ranging from international corporations to local businesses all have a presence on multiple social networking platforms. The viral nature of social networking makes it the quickest way to promote content and promulgate information. With over 4.2 billion people accessing social networking on cellular devices, it’s necessary for businesses to advertise valuable and eye popping content. 2014 is the year of the mobile wallet – an effective and advanced direct marketing channel that will assist businesses generate new leads, gain more traffic, and increase customer loyalty.
What’s Mobile Wallet?
It’s an application where all payment and nonpayment wallet content which can be stored, organised, and accessed on smart phones. Customers mobile wallet marketing put their loyalty cards and coupons to their mobile wallet and the technology solves the remaining equation. As customers approach stores, relevant information automatically appears on their phone’s lock screen and provides them with one-swipe usage of the relevant mobile pass. This allows great value and convenience for consumers and helps drive in-store traffic for businesses. In other words, a portable wallet allows for personal interactions with customers that helps businesses cement their brand presence.
The New Direct Marketing Channel
There is surging demand for businesses to supply wallet solutions that help consumers better organise and access content inside their smartphones. Studies reveal that 94% of loyalty program members want communications from programs they participate in, and 67% would join loyalty programs if they could subscribe instantly. It is clear that the demand for smartphone wallet solutions is high.
And the mobile wallet is just a game changer in the marketing realm. Businesses can produce and deliver personalised and unique content centered on consumer preferences and spending behaviour. As an example, shoppers who frequently buy a certain make of chocolates may receive notifications of discounts on that brand or even deals on related goods. Even information gathered on social profiles can be utilized to design tailored messages to consumers – messages that are more relevant, effective, and cause real, measurable action.
The issue in traditional marketing is in gauging a campaign’s success. With mobile wallet, businesses have usage of a big data, such as for example quantity of wallet content put into smartphones, quantity of transactions taking place, and far more in-depth analytics. These records is valuable and can be utilized to greatly help businesses advance their marketing game plan.
Furthermore, the wallet content is dynamic. Traditional coupons concealed in leather wallets are static; they can only be properly used once and are discarded. Even with mobile wallet coupons are redeemed, businesses can update them to produce future discounts and clients are notified of new offers immediately. This dynamism and versatility creates an abundance of opportunities for businesses to employ new marketing strategies within a single campaign.
The Mobile Wallet and Social Media Marketing
To capitalise on the viral options that come with social networking requires businesses to produce content that is not just eye popping but in addition drives users to talk about it with their social networks. Recommendations is more powerful than one can imagine, which explains why combining mobile wallet with social networking is an exceptionally effective marketing tactic that may increase brand visibility. Execution is important – this includes timing, relevant messaging, and the best audience.
Once businesses have created the wallet content, distribution is instantaneous. Businesses can post their pass links or scannable codes on their social networking pages where customers can immediately add mobile wallet content to their devices. As well as make use of a Facebook Pass to automatically develop a personalised pass, and add straight to their mobile wallet. Customers are then able to talk about it of their social support systems, which in the present day and age, can cause exponential and explosive exposure.
Mobile is the room where businesses need to gain authority, especially with the increased reliance on mobile shopping and mobile payments. It is estimated that over the following 5 years, 50% of smartphone users can pay on their mobile devices. Jumpstart 2014 by leveraging mobile wallet and adding it as value-driven content to your social networking marketing strategies.
Paul Tomes invites you to provide the mobile wallet a chance and integrate into your social networking marketing.
You are able to design your mobile wallet content utilizing the PassKit Pass Designer. It’s an intuitive visual web interface, enabling you to tap into your creativity to quickly and easily create tickets, coupons, store cards, membership cards and then promote these on your chosen social networking channels.