SMM combines the goals of internet marketing with social media marketing sites such as Digg, Flickr, MySpace, YouTube and many others. The SMM goals will soon be different for each business or organization, however most will involve some form of viral marketing to build idea or brand awareness, increase visibility, and possibly sell a product or service. SMM can also include online reputation management. Most online communities don’t welcome traditional direct or hard sell techniques so an effective SMM campaign will need more finesse to execute properly. SMM campaigns must be targeted to the community you wish to reach with a message that attracts them. Some traditional ways of achieving this are with authoritative information, entertainment, humor or controversy.”
– Wikipedia 2007
Social media marketing marketing can be considered an indirect method of marketing your business. It is just a powerful process which utilizes the principles of traditional marketing to programs with social ends that ultimately promotes your company through social media marketing channels. Social media marketing marketing is the new wave of online marketing and might be considered an indirect method of marketing. Traditional marketing focuses on immediate sales and gets to the point. That is who we are, this is what we do, for this reason you should buy our product or service, now buy it. The length of traditional sales cycles vary within industries but the target is always the same – close that sale.
Social media marketing marketing has the same goal however the way to the conclusion are very different. It’s generally frowned upon to attempt to do sell your product or service on industry forum sites, for example. Those forums come in area for the exchange of ideas, knowledge and networking. Most forums have a different advertising section where businesses can pay for advertising. The idea behind participating in forums is to establish yourself as your industry expert. Sharing your knowledge and learning from those in the same industry or your target market results in exposure for you and your business.
In the event that you provide helpful information, make constructive comments and ask appropriate questions, you will soon be offering value to potential customers and they will, eventually, come to find more value from you. Naturally, your ultimate value is in the item or service you are attempting to sell. The inherent trouble with social media marketing marketing is that it takes a lot of time and effort to achieve the eventual desired result – that being the sale. Many business owners either don’t have the time to devote to something that will not provide immediate desired results (the delayed gratification theory) or they are resisting utilising the powerful social media marketing marketing available alternatives specifically due to its indirect way of sales and the full time it requires to see results.
Social media marketing marketing is really no different than social networking off the internet. Once you attend a trade show or a company event, you are networking in a cultural environment with the specified result being to improve your customer base. Companies that sponsor golf outings, company picnics and other social events, often invite employees, customers and potential customers. What do these three groups of people do at these events? They socialize and network. Even though some may develop friendships at such events, the key reason for and ultimate goal of such events is to improve the bottom line – meaning the company’s profits.
The Internet offers massive sources for networking through blogs, forums, communities and needless to say the immense number of social networking sites like Facebook, Bebo, Dzone, Gather, Ryze, Squidoo, Tagged, Xing and many, many more. The networking concept is the same; the platforms are exponentially greater and different. The vast number of sites can be overwhelming شراء متابعين انستقرام, therefore it is advisable to concentrate your social networking on sites that are specific to your industry along with a number of the larger, widely used generic sites like Facebook, Plaxo, Linkedin, etc. I choose to utilize the sites that are more business-oriented like LinkedIn and Plaxo – but that’s your own preference. If you ask me, my Facebook profile has information and photos that are more appropriate for friends and family than business associates, but you can find people who don’t agree. Again, that’s a matter of personal preference.
For discussion purposes, let’s consider traditional (or direct) marketing to be always a one of the ways communication channel and social media marketing marketing to be always a two-way communication channel. In traditional marketing, a small business might give you a direct mailer, an email, or you may see an ad in a magazine. These kinds of marketing campaigns cost the business an entire lot of money and don’t always end in large volumes of sales. Now consider participating in two-way conversations on forums, blogs and other social networking sites. You, as an agent of your company, are participating in “conversations” along with your prospective clients and hopefully providing valuable content (content is King in social media marketing marketing). Over time, you and your company will be visible (as you boost your online presence), your reputation and value increases and in time, your prospective clients will know who you are, the worthiness in what you are available and where to get you.
I like to put myself in another person’s shoes to know where they are coming from. I don’t purchase anything before going on the Internet to get everything I can about the item or service I am considering buying. I see the reviews along with what’s being said about the competitive product or service. This being said, why would I expect other people never to do the same? If you think about social media marketing marketing in these terms, its value, albeit a time-consuming process, may be apparent to you.
It is essential to keep in mind that social support systems consist of loyal and engaging large audiences. Social media marketing marketing can greatly benefit any business as it compliments your brand (an incredibly important topic in its right), business and online profile. However, social media marketing marketing takes time and serious dedication but the ultimate return you’ll receive will soon be well worth the full time spent.
If a small business owner embraces the worthiness of social media marketing marketing, there is no escaping the fact the Internet is the new frontier for marketing. Social media marketing has brought on a life of its and if you have not jumped on the bandwagon, you are missing the boat. Social media marketing marketing can greatly benefit any business as it compliments your brand, business and online profile.